Posted on Jun 06, 2024

The British Golf Industry Association (BGIA) held its annual Golf Day and Lunch at Frilford Heath, Oxfordshire on Monday, June 3, 2024. This year’s event saw 24 teams competing on the immaculate Red Course, enjoying the day with excellent weather conditions.

BGIA Chair Martin Wild says:

“Our event grows from strength to strength each year, this year as an industry we also came together to support the Prostate Cancer UK Big Golf Race. Presenting a cheque to the charity for £1000.00.

A special thanks to Frilford Heath for their impeccable hosting of the event once again. We also extend our gratitude to all our members who entered a team and a special note of thanks to the following members who donated prizes – Ping, TaylorMade, Brand Fusion, Cobra Puma, Callaway, Glenbrae, Glenmuir, and Golf Pride Grips (Eaton) – for their generous prize donations.

It is fantastic that we can come together in support of the industry and work collaboratively to secure the future of the game.”

Following the donation of £1000.00 to Prostate Cancer UK, Seren Evans, Head of Events and Community Fundraising said:

“We’d like to thank the BGIA and its members for such a generous and unexpected donation that will benefit men across the country. It’s really special to see the golf community doing so much good work for a charity like ours. When attending the BGIA golf day and presenting why The Big Golf Race is so important, it was heartwarming to receive comments from those with their own touching stories and desire to see more men get tested and treated successfully.”

Our members said:

“The BGIA event day provides great insight into the activities that are helping to support and grow the game of golf. It also gives the brands / retailers / companies a day to network and appreciate why we are in this industry and together keep building the game we all love. My team always walk away from this event feeling they are part of a bigger cause!” Leigh Fletcher, Wilson

“Just to say yet again another superbly organised day. Thank you to all involved in setting it up. The course was in great condition and the rough was brutal.

The day is always looked forward to from my perspective and allows me to spend time with some of our distributors and marketing team. Always great to see some faces I don’t always get time to see often and have a catch up.” Craig Watson, Golf Pride Grips



“The PGA team thoroughly enjoyed the BGIA Golf Day this year – the organisation of the event, hospitality on the day and the golf course were all first class.  It’s testament to the quality of the day that it’s so well attended by people from across our industry, with numerous top brands represented. The day is an excellent opportunity for everyone to catch up and discuss ideas as we all work together to grow our game, as well as hearing more about the activities of the BGIA.  Adding to the day was the presence of one of our PGA Partners, Prostate Cancer UK. Their Big Golf Race is making a real difference in the fight to reduce prostate cancer among men and it was clear to see that the Big Golf Race is garnering support from across the industry with a number of brands planning to hold a company event this year.”
Richard Barker, The Professional Golfers Association

“It is always a great day to meet up with friends, colleagues and new faces from  all over the industry for a round of golf on a superb golf course. For us all to hear from Martin with an update of what the BGIA is focused on makes us all feel part of the bigger picture and invested in growing the game of golf for the benefit of all.”
Rob Jackson, Mizuno

“Always a great event and really well organised. The BGIA are making great strides in its objectives of growing the game and I’m proud to represent the industry on the board and get the opportunity to play in this event every year.  It was also great to see so many industry people there and to all come together as a collective for the greater good.”
Brian Martin, Cobra Puma Golf

“Can I please just say a big thank you to you and your team for yesterday’s event,  it was my first BGIA golf day and I must say it was run fantastically and such an enjoyable event.”
Simon Leahy, AAT PGA Golf Professional, Calderfields Golf Academy (Team Powakaddy).

Prize winners included:

1st Prize – Island Green (PWB)

2nd Prize – Callaway

3rd Prize – Media Drive

4th Prize – Golf Pride

5th Prize – Acushnet Team 1

6th Prize – Sports Publications

7th Prize – Sporting Insights