BGIA Members’ Retail Dashboard

The BGIA Dashboard provides quarterly statistical information purchased from Sports Marketing Surveys Inc and Golf Datatech on behalf of BGIA Members.

Golf Datatech

This retail dashboard provides BGIA members with accurate and independent market sales data.  A clear and unbiased view of how the market is performing will help you to make informed decisions regarding sales and distribution and benchmark your company’s performance.

With data broken down for all major categories, detailing unit and value sales figures along with indicative average pricing, the dashboard includes retail audit data on key golf categories.  Golf Datatech only use data supplied from retailers’ EPOS systems and gather data from over 2,000 participating stores and process millions of transactions a month.

Sports Marketing Surveys Inc

Sports Marketing Surveys Inc started Rounds Played research in 2000 and has monitored the number of rounds of golf played on a quarterly basis ever since.

This report monitors the rounds played at around 200 public access golf courses throughout mainland Great Britain and covers:

  • Average number of rounds played per month during each quarter – 5-year analysis
  • Percentage comparisons for each quarter – 5-year analysis
  • Regional comparisons for each period
  • Percentage comparisons month by month
  • Weather graphs

Although this is a 5-year analysis, historical data is available and analysis of influencing factors of why rounds are up or down are included.