Posted on Nov 07, 2022
The British Golf Industry Association (BGIA) is delighted to partner with the Professional Golfers’ Association (PGA), working together long-term to promote and grow golf throughout the UK.
Building on the PGA’s membership of the BGIA announced last year, at the heart of this new collaboration is the new PGA Play platform which connects PGA professionals to those looking for lessons. BGIA members, who include some of the biggest brand names in the game, will promote PGA Play and PGA professionals to their customers and audiences.
Martin Wild, Chairman of the BGIA, said:
“The BGIA is delighted to support the PGA’s new PGA Play Platform. This strategic partnership of two of the game’s most influential stakeholders is something that excites our members greatly. Golf enjoyed an incredible boost during Covid and it’s important that we not only retain but continue to grow participation.
“The PGA Play platform will play a major part in promoting our wonderful game and encourage more people to take it up. With some exciting developments for the platform in the pipeline, the BGIA and its membership will play a major part in its promotion through their incredible reach to golfing consumers.”
Robert Maxfield, Chief Executive of the PGA, said:
“I’m delighted we are partnering with the BGIA to help increase participation and promote golf even more widely. Collaborating with the BGIA and its membership will enable us to work together to help grow the game and reach an even greater audience of would-be and improving golfers. We look forward to working with them on this exciting initiative.”